Aris Moreno

Showing posts with label Off-page SEO. Show all posts

List of the Best Free SEO Tools For Every SEO Specialist

From on-page to off-page SEO, these free online SEO tools will make the job of SEO specialists more fun and easier. 1. Google Analytic...

Aris Moreno

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUHuqWahoJeIxQvut8WWqOxued5FM0YBpnaW6oKlJKe77n4C5uMQsB6Y2Tb12ZSR3viGRxRDvO_s4d5CW73TdeYamnsLvAi3fOlXxSXuzSmkJDQQnglYV9pe0JpfyPS4DOeiz4NNwtmKI/s1600/SEO+Specialist.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="List of the Best Free SEO Tools For Every SEO Specialist" border="0" height="584" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUHuqWahoJeIxQvut8WWqOxued5FM0YBpnaW6oKlJKe77n4C5uMQsB6Y2Tb12ZSR3viGRxRDvO_s4d5CW73TdeYamnsLvAi3fOlXxSXuzSmkJDQQnglYV9pe0JpfyPS4DOeiz4NNwtmKI/s640/SEO+Specialist.jpg" title="List of the Best Free SEO Tools For Every SEO Specialist" width="640" /></a></div>
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From on-page to off-page SEO, these free online SEO tools will make the job of SEO specialists more fun and easier.<br />
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1. <a href="https://analytics.google.com/" target="_blank">Google Analytics</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LNoc3s_7AK0KlIqr6CJ51qL-xtByOhRlKI2E7zUUKeUaFK21lCgNuEci-YMSwDPOku9os4E12VAg5j_LS9iCmrjbnCIywlPiEAIrjnrfS1KrYRc6xSTEM2JulfTGrm4VUbro0qP9UUY/s1600/Google+Analytics.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Analytics" border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LNoc3s_7AK0KlIqr6CJ51qL-xtByOhRlKI2E7zUUKeUaFK21lCgNuEci-YMSwDPOku9os4E12VAg5j_LS9iCmrjbnCIywlPiEAIrjnrfS1KrYRc6xSTEM2JulfTGrm4VUbro0qP9UUY/s640/Google+Analytics.png" title="Google Analytics" width="640" /></a></div>
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This is the best tool to track the number of visitors of your website and identify their source. This is also used to <a href="https://arismoreno.blogspot.com/2016/07/setup-destination-event-goals-google-analytics.html" target="_blank">monitor the conversion rate of your website</a>. All the data that this tool provides help webmasters improve their website user experience.<br />
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<br />2. <a href="https://www.google.com/webmasters/tools/" target="_blank">Google Search Console</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5COfhoMYozo-wZVJt0C4xPWeMUaaUspbL3Kun83a8CCRVhE1DGzdqEpqdKMkRs6bFi-mztaHR3FGokoc6BpaXsYKj234BUwUFsdS-NHdQjD9wznzuUG1hpIjlECvCUeBmZD4eUXx_ojM/s1600/Google+Search+Console.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Search Console" border="0" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5COfhoMYozo-wZVJt0C4xPWeMUaaUspbL3Kun83a8CCRVhE1DGzdqEpqdKMkRs6bFi-mztaHR3FGokoc6BpaXsYKj234BUwUFsdS-NHdQjD9wznzuUG1hpIjlECvCUeBmZD4eUXx_ojM/s640/Google+Search+Console.png" title="Google Search Console" width="640" /></a></div>
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View the number of clicks and impressions for every keyword or key phrase that your website is ranking for in Google search results. This is also helpful in determining the number of domains linking to your website, 404s, server errors, and HTML errors. It has a lot of features essential for optimizing a website for Google. <br />
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<br />3. <a href="https://adwords.google.com/KeywordPlanner" target="_blank">Google Keyword Planner</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA0EeJdjawWBESd4OCBq_I4F1BQCoGv0LpsCEXz-J5ii7cNvRo2yqemqQoJNahZ6LJvfVSVH91_-CLZ0PpRAepZDXVhVxVtHntGhrbAh-HSqpTQ1-sTC-Z5beYtErUR6BNrFoY-SkZpgg/s1600/Google+AdWords++Keyword+Planner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Keyword Planner" border="0" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA0EeJdjawWBESd4OCBq_I4F1BQCoGv0LpsCEXz-J5ii7cNvRo2yqemqQoJNahZ6LJvfVSVH91_-CLZ0PpRAepZDXVhVxVtHntGhrbAh-HSqpTQ1-sTC-Z5beYtErUR6BNrFoY-SkZpgg/s640/Google+AdWords++Keyword+Planner.png" title="Google Keyword Planner" width="640" /></a></div>
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This tool was created for Google Adwords users but anyone can benefit from it. It can help you find keyword ideas for SEO. <br />
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<a href="https://arismoreno.blogspot.com/2015/10/how-to-do-keyword-research-and-analysis-for-seo.html" target="_blank">Click here to learn how to use it.</a><br />
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4. <a href="http://www.brokenlinkcheck.com/" target="_blank">Online Broken Link Checker</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmx7VEaBnqKFwal0cFTYjCbE_E2cepjyfVTm1ZpMPoS-2dYnSCnDCbvSYuuWmzuRPickYcU_DYcgNh6ev5gH2cOdssrxCjhd9oOlCQpxYzl8sbbuCLm9Wx89SaipGXMokKVR5g28tXovU/s1600/Free+Broken+Link+Checker.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Online Broken Link Checker" border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmx7VEaBnqKFwal0cFTYjCbE_E2cepjyfVTm1ZpMPoS-2dYnSCnDCbvSYuuWmzuRPickYcU_DYcgNh6ev5gH2cOdssrxCjhd9oOlCQpxYzl8sbbuCLm9Wx89SaipGXMokKVR5g28tXovU/s640/Free+Broken+Link+Checker.png" title="Online Broken Link Checker" width="640" /></a></div>
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Using this tool, you don’t need to visit each web page in your site to spot the problematic links. <br />
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5. <a href="https://www.xml-sitemaps.com/" target="_blank">XML Sitemap Generator</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhrD8T1q2JXUX-a8hMbWsw0zIeoM-vRKZUngXcveK3bsdRZ-HChFxJO4D289hIeGMXN0gQUmGI78nBOgvrUwAPwxRs06l5rzJTCoxhcW2FOX7XT86qX-X0_9jWk2GsKJpf79HYCXqzVt0/s1600/XML+Sitemaps+Generator.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="XML Sitemap Generator" border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhrD8T1q2JXUX-a8hMbWsw0zIeoM-vRKZUngXcveK3bsdRZ-HChFxJO4D289hIeGMXN0gQUmGI78nBOgvrUwAPwxRs06l5rzJTCoxhcW2FOX7XT86qX-X0_9jWk2GsKJpf79HYCXqzVt0/s640/XML+Sitemaps+Generator.png" title="XML Sitemap Generator" width="640" /></a></div>
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Generate your XML sitemap with the click of a finger. You can also use this to create an HTML sitemap so human visitors can easily navigate your website. <br />
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<br />6. <a href="http://www.browseo.net/" target="_blank">BrowseSEO</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNKQ4y3C7gFIPX9Zx7x5FjY1kt0EbhPCHQoSd3mELKQ_piR_S5j8rVPAAXTkT9XU92PBXEvx-qcQmE2qx0XP_2SN11gBaDGzLgPcqGccdy8k6vi2FRGkbRwOtzpl4Pkb3omPSmVGD8HGg/s1600/Browseo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="BrowseSEO" border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNKQ4y3C7gFIPX9Zx7x5FjY1kt0EbhPCHQoSd3mELKQ_piR_S5j8rVPAAXTkT9XU92PBXEvx-qcQmE2qx0XP_2SN11gBaDGzLgPcqGccdy8k6vi2FRGkbRwOtzpl4Pkb3omPSmVGD8HGg/s640/Browseo.png" title="BrowseSEO" width="640" /></a></div>
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View your website just like how search engines see it through this web app. This helps you make sure that all the content in every page of your website is crawable by search engine bots. <br />
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7. <a href="http://www.seomofo.com/snippet-optimizer.html" target="_blank">SEOMofo Snippet</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim3_ERiy9gQm-UUYxbS7GNusorMeOI0qNrjzh3Epm20mfQ_rJmB0oYfIsw2Cy45AimtGfCFH-sbMbySfylw3nRNJaX8RWH_kYBJ6Dg9jWYwp_PRg_AmKzG04FZaoaPIPRL1gG1F4R8NN4/s1600/Google+SERP+Snippet+Optimization+Tool.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEOMofo Snippet" border="0" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim3_ERiy9gQm-UUYxbS7GNusorMeOI0qNrjzh3Epm20mfQ_rJmB0oYfIsw2Cy45AimtGfCFH-sbMbySfylw3nRNJaX8RWH_kYBJ6Dg9jWYwp_PRg_AmKzG04FZaoaPIPRL1gG1F4R8NN4/s640/Google+SERP+Snippet+Optimization+Tool.png" title="SEOMofo Snippet" width="640" /></a></div>
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This online tool allows you to create optimized meta titles and descriptions to increase the click through rate of your listings in Google search results. <br />
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8. <a href="https://www.google.com/webmasters/tools/mobile-friendly/" target="_blank">Google Mobile-Friendly Test</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY0-b1Y997FN2bkBaNF4YLe_HFpMGbYO2I0TdSHC4wFdGsjpxy_N134ySetvy3T_6vwuGrb48lfGwJBm9B-jqPF37M1VWnxUo7Sjb8SL2DncF7pmW9RD6SDzPQoRQg4l30w7GxMv-WBsM/s1600/Mobile+Friendly+Test.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Mobile-Friendly Test" border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY0-b1Y997FN2bkBaNF4YLe_HFpMGbYO2I0TdSHC4wFdGsjpxy_N134ySetvy3T_6vwuGrb48lfGwJBm9B-jqPF37M1VWnxUo7Sjb8SL2DncF7pmW9RD6SDzPQoRQg4l30w7GxMv-WBsM/s640/Mobile+Friendly+Test.png" title="Google Mobile-Friendly Test" width="640" /></a></div>
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Use this tool to check if your website has mobile-friendly design. <br />
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9. <a href="https://search.google.com/structured-data/testing-tool/u/0/" target="_blank">Structured Data Testing Tool</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuoogdHEJ8CPd28snkIoja0MMK6u5kUU2InZQYo7zhRDwLj3d26ZeNEjMCanErN3pt-t2xG5fASOz1yZa15snmXiy5l8li3kzYeK5w8dCFHfimJma51CO5N8FoxmJ5SLIO5oyCOoU9hfg/s1600/Structured+Data+Testing+Tool.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Structured Data Testing Tool" border="0" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuoogdHEJ8CPd28snkIoja0MMK6u5kUU2InZQYo7zhRDwLj3d26ZeNEjMCanErN3pt-t2xG5fASOz1yZa15snmXiy5l8li3kzYeK5w8dCFHfimJma51CO5N8FoxmJ5SLIO5oyCOoU9hfg/s640/Structured+Data+Testing+Tool.png" title="Structured Data Testing Tool" width="640" /></a></div>
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This tool shows errors and warnings on the structured data of a web page. You can either test URLs directly on this tool or test markup in its editor. <br />
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<br />10. <a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank">Google PageSpeed Insights</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuWhHX2Yc2IT5NyTlJAX22av9MgCFNoAs6e6hq1ExNW0m1ENycfYbn0yiWhVifNSy6UZFML3ijGLaP25K82A0vIweeZ_lr8kpaartRgC_DavQ6oNkAZqeu1n2a_4wm98r9So_oHd9aTFw/s1600/PageSpeed+Insights.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google PageSpeed Insights" border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuWhHX2Yc2IT5NyTlJAX22av9MgCFNoAs6e6hq1ExNW0m1ENycfYbn0yiWhVifNSy6UZFML3ijGLaP25K82A0vIweeZ_lr8kpaartRgC_DavQ6oNkAZqeu1n2a_4wm98r9So_oHd9aTFw/s640/PageSpeed+Insights.png" title="Google PageSpeed Insights" width="640" /></a></div>
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Check your website’s speed performance on both desktop and mobile through this tool. It can give you recommendations on how to make it load faster and more mobile-friendly.  <br />
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11. <a href="http://www.microdatagenerator.com/MicrodataGenerator/generator.html" target="_blank">Schema.org Generator for SEO</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYOU4Y7wjUjdXqcV7H-Rw5-kGKzmxkhHIkeyyamsopHCtiNj6oG_792WAmhlC_dPjFhUXabpYFRQRDFesaIcCd-V4JsO9Ef4JIlf99g-z6KZY11_hKvsOzfVnG-oPaqfeyfHXTIPUEje8/s1600/Schema.org+Generator+for+SEO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Schema.org Generator for SEO" border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYOU4Y7wjUjdXqcV7H-Rw5-kGKzmxkhHIkeyyamsopHCtiNj6oG_792WAmhlC_dPjFhUXabpYFRQRDFesaIcCd-V4JsO9Ef4JIlf99g-z6KZY11_hKvsOzfVnG-oPaqfeyfHXTIPUEje8/s640/Schema.org+Generator+for+SEO.png" title="Schema.org Generator for SEO" width="640" /></a></div>
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This web app gives you the ability to generate schema markup for your website easily. <br />
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12. <a href="https://www.seoquake.com/index.html" target="_blank">SEOQuake</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwt3fxD1zyPQZ4-wkHgI2HnqkGfbRQE4uLmvPRfQBe1vvSIorzvCWnlk9X7fjcOac12mlF2fGfbFO65Dul8BTvA95qNQoudVGWVNlkZCZ1FODtqcV1waBZnUg-et458wxFYnHsuN8IuA/s1600/SEOQuake.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEOQuake" border="0" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwt3fxD1zyPQZ4-wkHgI2HnqkGfbRQE4uLmvPRfQBe1vvSIorzvCWnlk9X7fjcOac12mlF2fGfbFO65Dul8BTvA95qNQoudVGWVNlkZCZ1FODtqcV1waBZnUg-et458wxFYnHsuN8IuA/s640/SEOQuake.PNG" title="SEOQuake" width="640" /></a></div>
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Use this plugin to conduct an on-page website audit instantly. It has a lot of functions and features that every digital marketing specialist can utilize.<br />
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13. <a href="https://moz.com/researchtools/ose/" target="_blank">Open Site Explorer</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEWc8pPH4hCDS05rhd5XdVc-Y7v1G1dZA_4bRkY-Mm9NL8Bpm2ykPXX8dZiYDQbyQwXgnMJShWpdYgjZdz51A8FfiJe1x_VukKbgA2DGP2w_NAm5Oi-SPXeif0TfKgar9Z2ymvQ34dGF4/s1600/Open+Site+Explorer.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Open Site Explorer" border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEWc8pPH4hCDS05rhd5XdVc-Y7v1G1dZA_4bRkY-Mm9NL8Bpm2ykPXX8dZiYDQbyQwXgnMJShWpdYgjZdz51A8FfiJe1x_VukKbgA2DGP2w_NAm5Oi-SPXeif0TfKgar9Z2ymvQ34dGF4/s640/Open+Site+Explorer.png" title="Open Site Explorer" width="640" /></a></div>
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This is one of MOZ’s useful tools to assess the link profile of your website and your competitors’. You can also use this to look for link opportunities. <br />
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<br />14. <a href="https://www.google.com/alerts" target="_blank">Google Alerts</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk0mWRdJk2a1w_5aRWurUHyf7ReEaBxpe4DicV29HhxA1ewSftmSFsOEVSJWckvjz7WQujQzduabUOWRK1QBx4kTomrkeVhGJT21eaaQ4hu1LzU4_bVWktCP-kRNTmLJKxXfh0CR1aIGk/s1600/Google+Alerts.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Alerts" border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk0mWRdJk2a1w_5aRWurUHyf7ReEaBxpe4DicV29HhxA1ewSftmSFsOEVSJWckvjz7WQujQzduabUOWRK1QBx4kTomrkeVhGJT21eaaQ4hu1LzU4_bVWktCP-kRNTmLJKxXfh0CR1aIGk/s640/Google+Alerts.png" title="Google Alerts" width="640" /></a></div>
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This tool can be used to monitor your brand’s mentions across the web. This can also help you discover useful content for content marketing and <a href="https://arismoreno.blogspot.com/2015/09/6-effective-ways-to-build-links-for-website.html" target="_blank">link building</a>. <br />
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15. <a href="https://www.brightlocal.com/local-search-results-checker/" target="_blank">BrightLocal Search Results Checker</a></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZFW-9va0KC4NdjYOkrpKwFosI4GtcjGAmvLSn86ap5OWN0Yhlt_Ddaes1YuOfTNrvb4owxRTo-5HgPlG2ms11S79uqT8F4nynH4MWtvNMY2vHVBEe9Je9pQT2txIqJulTQ7wiLzsquio/s1600/View+Google+Search+Results+from+any+Location+in+any+Country.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="BrightLocal Search Results Checker" border="0" height="474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZFW-9va0KC4NdjYOkrpKwFosI4GtcjGAmvLSn86ap5OWN0Yhlt_Ddaes1YuOfTNrvb4owxRTo-5HgPlG2ms11S79uqT8F4nynH4MWtvNMY2vHVBEe9Je9pQT2txIqJulTQ7wiLzsquio/s640/View+Google+Search+Results+from+any+Location+in+any+Country.png" title="BrightLocal Search Results Checker" width="640" /></a></div>
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Through this tool, you can check the ranking of any keyword in Google from any location.<br />
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I hope that you find this list useful.

Off-page SEO On-page SEO

9 Old School SEO Techniques That Can Kill Your Business

While there are timeless SEO practices that withstood the changes in Google’s environment, there are techniques that worked in the past t...

Aris Moreno

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOnL4JXNzbfXqZhbTk6ibbYp-ylpSAPPJm6U_GMygfYAGU5wL0bJUF8Lv6dK3KU7ysEFjdPq6xBeM_A7KiTw6VYmFxG0jFPc4OywpBggfIkAON6YWFOQTbY87TOcD8nFRPK8TtpoAl1QE/s1600/wrong-way-167535_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="9 Old School SEO Techniqques That Can Kill Your Business" border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOnL4JXNzbfXqZhbTk6ibbYp-ylpSAPPJm6U_GMygfYAGU5wL0bJUF8Lv6dK3KU7ysEFjdPq6xBeM_A7KiTw6VYmFxG0jFPc4OywpBggfIkAON6YWFOQTbY87TOcD8nFRPK8TtpoAl1QE/s640/wrong-way-167535_1280.jpg" title="9 Old School SEO Techniqques That Can Kill Your Business" width="640"></a></div>
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While there are timeless SEO practices that withstood the changes in Google’s environment, there are techniques that worked in the past that wouldn’t fly today. If you want to improve your website’s ranking, here are nine old-school SEO practices that you should avoid, both off-page and on-page.<br>
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Keyword Research Off-page SEO On-page SEO

How to Do Keyword Research and Analysis for SEO

Keywords still play a major role in SEO today. If you know the search terms that people use in your target area, you'll not just be a...

Aris Moreno

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Top 6 Local SEO Best Practices in the Philippines

Updated: September 23, 2016 When you are searching in the Philippines using Google, you will be automatically redirected to google.com...

Aris Moreno

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<img alt="Top 6 Local SEO Best Practices in the Philippines" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnGviPr3nWccJzNS6MluhmpNwyWYXMhrYxayNCTCsC8hqd5UP1b14cTD0-8oMt7JGGUUPG_k1OX2jWccAQhTfr7K7x0rg0cVaIymmJZNDRVcil5dyaak555qMO1q96jN5P1pOp1YIDhMY/s1600/Local+SEO.png" title="Top 6 Local SEO Best Practices in the Philippines" /></div>
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<b>Updated:</b> September 23, 2016<br />
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When you are searching in the Philippines using Google, you will be automatically redirected to google.com.ph even if you only type google.com in your browser. They created this kind of algorithm to serve the most accurate and relevant results for Filipino users. For example, if you are searching for a coffee shop in Manila, Google will only show a list of coffee shops in Manila, Philippines not in <a href="https://en.wikipedia.org/wiki/Manila,_Utah" rel="" target="_blank">Manila, Utah</a>.<br />
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Here are six effective ways on how to rank well in local search.<br />
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<h2>
1. Create a Google My Business Page</h2>
Go to <a href="https://www.google.com/business/" target="_blank">https://www.google.com/business/</a> and list your business there. But before doing so, make sure that your business meets their <a href="https://support.google.com/business/answer/3038177" target="_blank">guidelines </a>and it has a mailing address or serves customers at its location(s). You will need to <a href="https://support.google.com/business/answer/2911778?hl=en" target="_blank">verify it</a> first before it shows up on Google maps and search results. <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihL0mhePLdtA-sqRalrq5zvFS1gqMPqAPGrLdqbM6MIYoHRRVwPNan4R2o5qPs2DTaAoVeVRGyhL5DeMkX1BPUg9ZQhL9_TrwDF-aIzAwAHJa-VbiMcyYiyjidu4aXqcBPbIQUTIfCVOk/s1600/Get+your+business+on+Google.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Create a Google My Business Page" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihL0mhePLdtA-sqRalrq5zvFS1gqMPqAPGrLdqbM6MIYoHRRVwPNan4R2o5qPs2DTaAoVeVRGyhL5DeMkX1BPUg9ZQhL9_TrwDF-aIzAwAHJa-VbiMcyYiyjidu4aXqcBPbIQUTIfCVOk/s640/Get+your+business+on+Google.jpeg" title="Create a Google My Business Page" width="580" /></a></div>
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To increase its visibility in Google search results:<br />
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<ul>
<li>provide all the required information such as business name, address, contact info, category, and business hours <strike>and a short intro about your business</strike> (<a href="https://support.google.com/business/answer/6262887" target="_blank">Google are not allowing users to edit business description field since August 1, 2016</a>)</li>
<li>add a nice profile photo (business  logo), a cover photo (storefront) and upload lots of public photos to showcase your products or services</li>
<li>add a descriptor to your business name (ex. Laba Pa More - <u><b>Laundry and Dry Cleaning</b></u>)</li>
<li>encourage your satisfied customers to give you positive reviews on your listing</li>
<li>always update your page with your latest promos, new products/services or latest updates about your business</li>
<li>it's highly recommended that you respond to every review that you will receive even to negative ones</li>
</ul>
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Since Google My Business pages are usually listed above the standard search results, your site will definitely receive more traffic and more leads.<br />
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If you search <i>"dry cleaning services"</i> on google.com.ph using a Metro, Manila IP address, you will notice three listings displayed on the first page of standard search results. That’s how your listing will look like on SERPs. <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioLDxwUSPatHHdH8mtlrSrAbWXK7yfyouKOY1jfstmA-_8AQuLLarE6fhq92b8lUWBSzH7jI6hiN2R8ykTGdmWKveghOu3p9ITBchTMQjyDhBQhKxArh9S6mAahAcyQcFipKSeSmIlisU/s1600/Google%252B+Local+Pages+in+Google+Philippines+Search+Results.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Search Results" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioLDxwUSPatHHdH8mtlrSrAbWXK7yfyouKOY1jfstmA-_8AQuLLarE6fhq92b8lUWBSzH7jI6hiN2R8ykTGdmWKveghOu3p9ITBchTMQjyDhBQhKxArh9S6mAahAcyQcFipKSeSmIlisU/s1600/Google%252B+Local+Pages+in+Google+Philippines+Search+Results.png" title="Search Results" /></a></div>
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<h2>
2. Submit Your Website to Local Business Directories</h2>
List your website to high-quality and relevant Philippine-based business directories such as Yellow-Pages.ph, Yelp and FourSquare. Just make sure that you will use the same business <b>N</b>ame, <b>A</b>ddress and <b>P</b>hone Number (NAP) found on your site and Google My Business page.<br />
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<h2>
3. Use Geographically Targeted or Local Keywords</h2>
Make sure that you are using local/geo-targeted keywords on your website. Use Google keyword planner when looking for the best keywords. Follow the instructions below:<br />
<a href="http://www.wanttorank.com/2015/10/how-to-do-keyword-research-and-analysis-for-seo.html" name="keywordresearch"></a>

<br />
<ol>
<li>Go to <a href="https://adwords.google.com/KeywordPlanner" target="_blank">https://adwords.google.com/KeywordPlanner</a> and log in using your Gmail. </li>
<li>You will be redirected to a page where you have to put your product or service and the target location. Hit the blue button at the bottom when you’re done. Take note that you can use your target region or city instead of just using Philippines in the location field.</li>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJDjlmPSNtYZsgyqquwdbbmURlkbSUWaKNiYgQPSqUZJ1BXT445faL-ZzlR-UwuDom8nhRoThf2rjPd_6HFPHWfXh4tPd8h__LruZpm6DVmayrc0X5kcrbzWhbBTdFTZVztqZUxy4NQAA/s1600/keyword+research+using+google+keyword+planner.png" target="_blank"><img alt="Keyword Research for Local SEO" border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJDjlmPSNtYZsgyqquwdbbmURlkbSUWaKNiYgQPSqUZJ1BXT445faL-ZzlR-UwuDom8nhRoThf2rjPd_6HFPHWfXh4tPd8h__LruZpm6DVmayrc0X5kcrbzWhbBTdFTZVztqZUxy4NQAA/s640/keyword+research+using+google+keyword+planner.png" title="Keyword Research for Local SEO" width="640" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #660000;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJDjlmPSNtYZsgyqquwdbbmURlkbSUWaKNiYgQPSqUZJ1BXT445faL-ZzlR-UwuDom8nhRoThf2rjPd_6HFPHWfXh4tPd8h__LruZpm6DVmayrc0X5kcrbzWhbBTdFTZVztqZUxy4NQAA/s1600/keyword+research+using+google+keyword+planner.png" target="_blank">Click the Image to Enlarge</a></b></span></td></tr>
</tbody></table>
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<li>After you click on the <i>'Get Ideas'</i> button, you will see a page that contains <i>'Ad group ideas'.</i> You'll need to go to <i>'Keyword ideas'</i> for you to see the recommended words and phrases and their average monthly searches. No need to look at the 3rd to 6th columns. Just choose the most relevant ones with decent amount of monthly searches and put them in an excel sheet. </li>
<li>The last thing you should do is to remove the keywords that return search results littered with popular websites or big brands. These are highly competitive keywords and ranking for them will take forever especially for those with new sites. <br />
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Let’s say I am running a restaurant located in Metro Manila and I want to incorporate <i>food delivery</i> into my business. I will probably use <i>"fast food delivery"</i> as one of my target keywords because it has an average monthly search of 70 (which is a good number for me) and most of the sites showing up on the first page of google.com.ph for that search term are not that popular and not optimized for search engines. </li>
</ol>
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The key here is to <b>strategically</b> insert your target City/Region together with a relevant keyword within the landing page:
<br />
<ul>
<li>Title</li>
<li>Meta Title and Description</li>
<li>H1 tag</li>
<li>URL</li>
<li>Content</li>
<li>Image alt attributes</li>
</ul>
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<h2>
4. Earn <a href="https://arismoreno.blogspot.com/2015/09/6-effective-ways-to-build-links-for-website.html" target="_blank">Inbound Links</a> from Philippines-based Websites</h2>
Ask other Filipino website owners or bloggers within the same industry to link to your site. Of course, that will be easy if you have an informative and content-rich site. You can politely ask them to include your site in their resources page or feature your site in one of their future publications.<br />
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To increase your chances of winning their trust, tell them that you will also do the same for them. Or you may want to befriend them first before asking them for a favor – comment on their blog posts regularly or add them on Facebook or follow them on Twitter and interact with them (use your personal account).<br />
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<h2>
5. Implement Schema.org Markup</h2>
Place your business NAP in the footer section of your website and mark it up with schema.org markup data. Here is the code:<br />
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<div itemscope itemtype="http://schema.org/LocalBusiness"><br />
<p itemprop="name"><b>BUSINESS NAME</b></p><br />
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><br />
<span itemprop="streetAddress"><b>STREET ADDRESS</b></span><br />
<span itemprop="addressLocality"><b>CITY</b></span>,<br />
<span itemprop="addressRegion"><b>REGION</b></span><br />
<span itemprop="postalCode"><b>POSTAL CODE</b></p><br />
<p itemprop="telephone"><b>PHONE NUMBER</b></p><br />
<meta itemprop="latitude" content="<b>LATITUDE</b>" /><br />
<meta itemprop="longitude" content="<b>LONGITUDE</b>" /><br />
</div><br />
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Just replace the text in bold with your business details.<br />
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If you don't know how to get the latitude and longitude of an address on Google maps, right-click the marker on the map and click <i>'What's here? (Anong mayroon dito?)'.</i><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo6Z7Oc_bnaRmOEe5kWTAeQ71vseMVSSxgMODvpmiQ2zB11mOfhM581qLieMpZcdh7R6bZKmIpkmmgzjieiBrV6qapu-oY-zrSd9KhXOEkXVgWo5Gt2ifqyBRQ38v4kt_MFni3qDn2BOA/s1600/What%2527s+here+option+in+Google+Maps.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What's here option in Google Maps" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo6Z7Oc_bnaRmOEe5kWTAeQ71vseMVSSxgMODvpmiQ2zB11mOfhM581qLieMpZcdh7R6bZKmIpkmmgzjieiBrV6qapu-oY-zrSd9KhXOEkXVgWo5Gt2ifqyBRQ38v4kt_MFni3qDn2BOA/s1600/What%2527s+here+option+in+Google+Maps.jpeg" title="What's here option in Google Maps" /></a></div>
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A box like this will appear at the bottom of the screen with this data - latitude is on the left side and longitude is on the right.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzXIHsiRdqkXAKQSUfk9ruRj0XWfUwuSW1BTIVP0mYwc4JJn2z4pqCaBlCm-JazzrjISE6b7RffAKhIjE2sTP8gkEBb5h_mtWe1mnPsbnFKTewPtXfDuXullPoJGm-7N5O1I9oTIuFGdM/s1600/latitude+and+longitude+-+google+maps.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="get latitude and longitude of an address on Google Maps" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzXIHsiRdqkXAKQSUfk9ruRj0XWfUwuSW1BTIVP0mYwc4JJn2z4pqCaBlCm-JazzrjISE6b7RffAKhIjE2sTP8gkEBb5h_mtWe1mnPsbnFKTewPtXfDuXullPoJGm-7N5O1I9oTIuFGdM/s1600/latitude+and+longitude+-+google+maps.png" title="Get latitude and longitude of an address on Google Maps" /></a></div>
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<h2>
6. Set a Geographic Target in Google Search Console</h2>
Sign into <a href="https://www.google.com/webmasters/tools/" target="_blank">Google search console</a> using your Gmail and add your site by clicking on the red button (ADD A PROPERTY) at the upper right corner, and verify ownership of your site. If you're done, go to the dashboard and click 'International Targeting' under 'Search Traffic,' and then choose 'Philippines' as your target location. <br />
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<b><span style="color: #cc0000;">NOTE:</span></b> Don't do this if you want to serve other Filipinos living outside the country.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS_jJwiVkh8KQ-3p7NGb2ThwkAl_mfqHvDVPwHSPEu902m9GOKK8vzu2hfp602y6LJM8jH-SAR31j-QTOD6ENlkw-NiRgTSvMU1092vYzYQQ02YfgLbpkt3mr2pFZqhr170BRHIJkB7rk/s1600/Google+Search+Console+-+International+Targeting.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Set a Geographic Target in Google Search Console" border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS_jJwiVkh8KQ-3p7NGb2ThwkAl_mfqHvDVPwHSPEu902m9GOKK8vzu2hfp602y6LJM8jH-SAR31j-QTOD6ENlkw-NiRgTSvMU1092vYzYQQ02YfgLbpkt3mr2pFZqhr170BRHIJkB7rk/s640/Google+Search+Console+-+International+Targeting.png" title="Set a Geographic Target in Google Search Console" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #660000;"><b>Click the Image to Enlarge</b></span></td></tr>
</tbody></table>

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